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You’ve seen them: Those video ads promising slick web sites you can DIY for nothing. What you don’t see: The hours of trying to get the same slick results, followed by the first realisation that the functions and features you really want for a professional-looking site actually come with a price tag.
The second realisation is that you’ll either need more weeks or months to figure out web design yourself, or you’ll have to take a chance with a designer to get what you want quicker.
I started building web sites in 1998. Publishing online has become easier over the years with user-friendly platforms, but the sophistication around SEO, visuals, interactivity and engagement, content marketing, sales funnels and mailing-list capture is the “hidden side” of building an online presence that can confound those trying to take it all on themselves.
The hard truth: A bad site is going to cost you income and opportunity. A good one will add to your value, and help bring in sales and leads. It’s worth knowing what you need and how it goes hand-in-hand with scaling your business. I want to help you with that.
Both these PDF mini-books come with forms that give you a good idea of how I approach web design, and what you as a business-owner need to know about how your site can work for you. Any project needs a good and clear plan.
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