Coaching Go Where – an active marketplace for coaching.

Completed your coaching qualification but are finding it hard to get work? Or running you own coaching business, and the clients just aren’t appearing enough?

Imagine having a thriving and successful coaching practice, where clients came to you and paid you your true worth.

Let Coaching Go Where help you solve your 2 biggest challenges as a freelance coach:

  1. Finding clients
  2. Getting paid

We have developed Coaching Go Where because we wanted to bring together today’s change makers and help you get the exposure that you need.



  1. People buy what is in front of them. Running a successful coaching business means you must be found. We market the platform and increase your visibility and exposure.
  2. Writing compelling marketing information about you and your service is an art. Join now for a complimentary $250 copy writing service as part of our launch promotion. Offer ends 16 Oct 2017.
  3. Your success is our success.  We take a small commission to run the platform, cover our marketing costs and pay Paypal.
  4. Getting paid can be tough. Our payment trust solution means the client pays us and we hold the money until the service is successfully delivered. This protects you and the client. The best news is you keep 75% of your fees.
  5. Reviews = credibility. Our platform allows you to boost your credibility with client reviews.

Easily sell your full range of Coaching services

You are multi-talented professional coach. Now you can easily package the full range of your services and sell them online across any of our 8 categories of coaching services.

1: Create a coach profile

2. Create packages with extra’s for clients to buy

3. Deliver great work

4. Get paid



What services can I sell?

You can create a variety of services across the different coaching categories that you have expertise in.

Gain client confidence by showcasing your qualifications, certifications and experiences.

Be specific about the results they can expect, making them measurable if possible.

How much can I earn?

As much as you like

How much does it cost?

Posting your services on Coaching Go Where is completely free.

You keep 75% of each transaction.


How much time will I need to invest?

Many coaches work part-time, maintaining a full-time job outside coaching. Some coaches work part-time as they have family commitments, while others are semi-retired.

Some coaches work full time offering a wide suite of services.

It’s up to you, you are a freelancer and are solely responsible for your tax returns etc.

How do I price my service?

Have a look at other comparative services to get an idea on how to price your services.

Generally, it depends on the level of experience you have and the level of competition.

How do I get paid?

Monies are released into your account on completion of the service.  YOu can withdraw monies from your account via PayPal or directly into your bank account.

See Terms of Service for more information.

Easily Find The Right Coach For You!

You know that Coaching can really help you excel in your life and business. Research shows this can be as much as 700% ROI (Return on investment).

Coaching Go Where offers you the widest range of coaching services across our 8 main categories.

  1. Search or browse the coaching services
  2. View and order the coaching service  OR request for a custom order
  3. Pay and start your coaching sessions


100% Satisfaction Guarantee!

If you are not satisfied with the service from your coach, please discuss with them directly before logging a dispute.




How to choose the right coach for me?

Choose 3 coaches whose services match your needs and interview them in advance.

If there are no services that exactly match what you are looking for, ask them for a custom programme!

How do I know if the coach is any good?

  1. Read at their profile; their credentials, certifications, and/or qualifications.
  2. Make a shortlist of 3 coaches, and interview them either using the online messaging or call them for a chat. Ask them for more information and the results they offer.
  3. Once you’ve decided on the best coach for you, get a written agreement.

What is your 100% Satisfaction Guarantee?

We offer client protection where your money is only released to the coach after you have finished the programme and are satisfied.

You have 7 days to let us know if you wish to action this guarantee. Simply follow the dispution process.


Amplify Your Coaching Services With the Quality Control Guidelines and Best Practice Guide!

Our Best Practice Guide is written by experts in their field, hence, you get ‘insider tips’ on how to excel in your coaching business. These are tried and tested practices pulled together to guide you. Be sure to check out the Quality Control Guidelines too!

Best Practice Guide

Quality Control on Coaching Go Where

At Coaching Go Where we want to increase our community's coaches' sales, whilst also allowing clients to feel confident and comfortable in buying a coaching service! In order to do this, we run a quality check for every coaching service before it can run on the site! Follow these guidelines and your service will be up and running in no time!

Tips to Get Your Coaching Service Approved

Quality Control is an important element to us. It keeps the standards of the coaching services high, and allows for clients to select your coaching service with confidence! Remember, when you’re selling your coaching service, you are marketing it! So be sure to make it look and sound good! [For a Step-By-Step Guide on how to create a great coaching service – Click Here!]

Here is our criteria to get your coaching service up and running:

  1. When thinking of a title for your coaching service try to think about:
    • Making your title outcome driven – what has the client got to gain?
    • Does it clearly state what your coaching service looks to achieve for the client?
  2. Ensure that your coaching service’s main photo is high quality!
    • Take the photo in a well-lit environment! Make it pop!
    • Use a device that can take a high quality photo – pixelated or blurred does not look great!
    • Try to think about the emotions your image elicits. Does it make clients think “Wow! That’s what I want!
  3. For your service information, make sure that it details enough about your coaching service! Ultimately, you want to think “would I buy my own service by reading the information I have provided?”.
    • You can ask questions that the clients can perhaps answer and relate to (e.g. “have you been struggling with the feeling of restlessness?”)
    • State what ‘pain’ of the client you can help with! Maybe it’s weightloss, career guidance, self-esteem… You are the specialist, so really sell what you can do in this section!
    • What is your coaching service structure? What will you cover in your session(s)? (You can bullet point this part!)
    • Will you accept custom orders?
  4. Have additional services that you can offer on the side to your main coaching service? Add them! This is a good time to show what other cool stuff you have to offer!
    • Perhaps you have written a book that you want to release or already have released? Or perhaps you offer audio tapes? Whatever it is, list it!
  5. Make sure that the category you put your coaching service in is correct!
    • Some may put their coaching service in business coaching, when it is more suited for career or life coaching etc.
    • If your coaching service fits into more than one type of coaching category – make use of the tags function!
  6. Utilise the tags section! It’s super handy and will help you get noticed. If a client searches up a term that is included in your service’s tag list, yours will appear in their search!
    • This function is especially useful if you can’t decide which category to place your coaching service in (e.g. your service may fit in life and career). If so, set the main category of your coaching service as the one you feel is most relevant, then tag the other categories your service fits into!
    • Tag general terms that relate to your coaching service that you know are most likely to be searched by clients! (e.g. you do relationship coaching? You can tag terms such as ‘dating’ and ‘love’ too!)
  7. You can make use of the opening message session.
    • This is an option, but you can fill this section out if you need additional information prior to the client purchasing your service!
    • You can put important information in here too – if so, just be sure to state that the client must read your opening message in your coaching service information!
  8. If you follow these general steps, your coaching service will have no problem at being approved!


Marketing Hacks 101

Marketing is a substantial part of embarking on your coaching journey. Regardless of what level you want to operate at - from “freelance” to a full-fledged business - you will want to invest efforts in marketing!

Building Your Online Presence

In today’s digital world, your web presence is not optional – it’s essential! If you can’t be found on the web, your credibility becomes questionable. A potential client, or an existing client who wants to refer you to a friend, needs to be able to find you easily (and pass that link on).

“So what do I need to build a strong online presence?”

You have 2 platform options to choose from:

  1. Setting up your own website – There are several platforms out there that allow you to build your website or webpage easily. Get yourself an account, which usually comes with a yearly subscription cost and hosting fees. You would need to spend some time constructing your web pages, but with the drag-and-drop techniques it really isn’t rocket science, plus you get to design your site according to your taste and personal branding. Time is your investment if you are not willing to pay someone else to build your page/site for you. However, you also need to think about how you intend to market your website – in other words, drive traffic to it. This involves additional costs and time. This option is recommended if you have already built up some reputation and clientele over the last few years. With your own site, you can customise it to the ‘additional value’ you want to provide, like a blog or an online shop selling related products.
  2. Using a 3rd-party platform – This is an easier option, for several reasons. Typically, costs to list are low considering it costs the same for the above option. Since the site infrastructure is already done for you, you simply need to focus on writing up your profile. The advantages of 3rd-party platforms, like Coaching Go Where and LinkedIn, is that they already come with a community or a user base. This means people can find you almost immediately once you have set up your account and filled up your profile page. If you are relatively new in the industry and have just set up your coaching business, I strongly recommend you to take this option. It requires less upfront investment from you as you experiment and explore your footing in this new world.

Is social media important? Everyone’s doing it!”

Don’t jump on the social media bandwagon too fast just because you feel “it’s the right thing to do”.  In older times, farmers invest in horses or donkeys to send produce to the town’s markets once their farms and up and producing. You can’t expect the farm to produce the moment you purchase your horse. It’s the same with social media. Social media is your ‘horse’ – it’s meant to bring you out there once you have something going for you. Don’t rely on it to bring clients in. Don’t forget also that you need to feed it, train it and develop it such that it can do the work for you. Invest most of your time getting good in what you do (referrals are still the best form of marketing) and spend a smaller percentage of your time on social media. You don’t want to fall into the common trap of flogging a dead horse hoping it’s going to bring you somewhere.

What exactly do I need for my online presence?”

  1. Your profile – This consists of your background (where you came from and how you got here), your coaching credentials and additional points that increase your credibility.
  2. List of clients – You don’t have to mention names if you can’t, but highlight the demographics of your clients (e.g. age bracket, industry, roles, circumstances). You could also mention what they were looking for (problem/solution) when they came to you.
  3. Testimonials – People buy from people. This is why raving testimonials are your golden ticket to convincing prospects that they should meet you for a chemistry session. Keep your testimonials concise and easy to understand, and include your client’s name and title.
  4. Your photo – Get a professional photograph done and use that across all your marketing materials. Having a visual to your name greatly increases your chance of being considered. For best results, shoot against a plain white or black background, wear a work blouse/shirt and a stunning smile 🙂 A good smile never hurt anyone!

These are the basics you must have. Add ons include a blog, photos of you in action, your personal story and values, videos or audio clips from yourself or others, products or related services.



Building Your Offline Presence

A web presence is not enough to send clients your way while you hide in your home office in pyjamas!

“So how do I build up my presence in the offline world and get more prospects coming my way?”

Your best chances to getting clients is to actually get out there and charm the socks off people!

If you are already meeting people regularly as part of your job, mention that you now provide coaching services and pitch in a way that compliments the relationship that have with the person (unless it goes against your company’s ethics). You’ll be expected to explain what coaching is and what it is that you do, since most people have no direct experience of working with a coach. Prepare your pitch – and refine it as you go along.

If you are venturing into full-time coaching, building up your contact base and getting your name out is crucial. The more people know about you, the better.

2 proven ways are:

  1. Networking – There are 2 key targets to manage. The first is the number of events or new people you’re meeting each week. This helps you build a wide contact base. There are many online sites dedicated to listing events and networking sessions. Find the events that are likely to be attended by your target clientele. The second is the number of people you’re having one-on-ones with. They could be new contacts, or contacts you are following up from events. The key here is to have an in-depth conversation about what they do and how you might be able to value-add them. Even if he/she isn’t ready for your services right now, they might know someone who could use coaching. Don’t forget to ask them for referrals!
  2. Speaking at Events – This should never replace networking, nor should it be your only tactic (since opportunities to speak usually comes from contacts). Speaking is meant to position you as an expert in your field, since it’s expected that speakers have interesting, relevant and value-adding pointers to share in that 15 – 60 minutes. Work your way up from smaller events to the bigger ones, to gain confidence as well as credibility from experience. You can start by offering to speak at a networking session. Also consider organising your own event that serves as a preview to coaching, or a networking session amongst your contacts.

In any situation, you need your business cards and your web link. Make sure people know how to contact you!

Getting Referrals

Don’t be shy to ask for referrals!

“People can’t help you if they don’t know how to help; you can’t help others either if they don’t know of your service.”

The practice of community reviews isn’t a recent online trend that came with TripAdvisor – it is an age-old practice. People buy from those whom their friends are buying from, this has been found to be proven time and time again. You automatically sound more credible when someone else toots your horn.

“So how do I get more referrals?”

The basis of referring, or recommending, is that the person must have experienced your product or service in some way. Only then can they give it a thumbs up.

If the person has never experienced your coaching – he/she must have positively experienced you enough to be able to vouch for your character. He/she still can recommend you to a friend if they like you and are certain that you can value-add the friend. In other words, he/she is recommending their friend makes a new friend – you!

If the person has an indirect experience of coaching – he/she might have seen it happen at work, or heard about a friend’s coaching experience, or personally experienced something close to coaching – like mentoring or working with a sports instructor. Firstly, establish he/she has a positive impression of coaching! Ask him/her what he/she liked about it and why he/she believes it’s helpful. Once this is clear, then share the magic you do and ask if he/she is interested to experience more with you, or if he/she knows of someone who could benefit from meeting a coach.

If this person has a direct experience of coaching – again, establish if it’s a positive one. If the experience was with someone else other than you, check in if he/she would like to explore what you can offer. Share extensively what you do and who you are as a coach. Since he/she would likely share positive things about coaching to their friends, you want to make sure you’re first in line to be recommended.

If this person is your client – always, always ask for a testimonial and a referral from a client. You don’t have to wait until the coaching contract is over, if it extends several sessions and months. Extend this request two-thirds through the coaching contract, or once you’re certain the client is benefitting greatly and trusts you a great deal. This way, you have several more sessions to follow up on your request.


Obtaining Awesome Testimonials

You want to ask for a testimonial from your clients to try and boost your credibility!

“Isn’t it as simple as asking for a good testimonial?”

Nope! There is an art to getting ‘the right’ testimonials. Testimonials need to work for you. They need to convert readers into actual prospects. They need to motivate prospects to contact you for a chemistry session. A testimonial could say a lot, but not necessarily what your prospects want to hear, essentially rendering the testimonial ineffective.

Here’s what your testimonial ought to contain

  1. The motivation to hiring you – Why was this person looking for a coach? What challenge was he hoping coaching could help him with? Why you? How did he find out about you?
  2. The challenge the client was facing and the outcome/results of the coaching – Outcomes need to be clear and results tangible/measured. Include also the intangible benefits obtained from the coaching (e.g. emotional fulfilment, improved relationships, confidence etc.)
  3. Outstanding qualities about you the client appreciated – Have the client identify 1 to 3 qualities and mention briefly why
  4. An action sentence – E.g. “I strongly recommend xxx as your coach”, “Set up a session with xxx today, you won’t regret it”, “xxx is the coach to go to if you …”
  5. Name, title and photo – These 3 elements have proven higher conversion because it speaks of a real person behind the testimonial, thus increases credibility of the testimonial
  6. A length of 100 – 300 words – Anything shorter doesn’t say much, anything longer requires more effort and time from the reader
  7. Simple language – Conversational, honest and in short sentences

What if I don’t have any paying clients yet to get testimonials from?

Reach out to fellow classmates who were in the same training program with you. Did any of them have an opportunity to work with you through your practices and exercises? If so, request that they put into words how it was like to work with you and how you helped them.

At the same time, approach other fellow ex-classmates, friends and colleagues. Offer them a session in exchange for a testimonial (of course, on the condition the session was useful). Be transparent about it. Also, let them know what your coaching rate is so that they treat the exchange with respect.

Aim for 5 testimonials to kick start with, but don’t get too hung up on this – starting at 1 testimonial is better than none at all.


Holding Your Coaching Sessions

The space that you hold your session in is an important element to control. It should not be assumed that as long as it’s face-to-face, your coaching will work. The space affects the coachee’s mood and his/her experience of the session.

The Coaching Space

You want to be in a surrounding where the client feels comfortable to hold the session. Pay attention to this!

“What is the “ideal” set up?”

There aren’t any hard and fast rules here. Your session spaces needs to fit what the client requires. For example, if the client is working on improving his networking skills, you could even hold the session while the event is going on (on-the-spot coaching)! If the client is exploring her creative side, consider holding the session in an open field, or at a place that inspires her (ask her!). If the client is going through a tough time and dealing with emotions, choose a place that is quiet and private, like an office. If it’s a business coaching session, a start-up cafe or a co-working space might be appropriate. Get the idea? The key point is, your decision on the space and set up, has to be a deliberate one. It is planned, considered, arranged and agreed on by the client as what works best for him/her.

“So, what do I need to consider?”

  1. Distractions – Wherever you choose, eliminate distractions as much as you can. This refers to anything that does not add to the client’s agenda. In the case of a networking session, the people serve a purpose; loud music and a disco floor doesn’t. In an open-field for expression work, space serves a purpose; kids playing nearby loudly don’t. Remind the client to stay focused and with you, instead of with their phones. Ensure there is sufficient time for the session and cater to possible over-run. Lastly, make sure its conducive to talk and you can hear each other.
  2. Energy – A positively-charged space works wonders – determined by lighting, air circulation and cleanliness. It should be bright, fresh and comfortable. Don’t use meeting rooms that are huge – the overpowering emptiness creates a vacuum-like effect that drains energy instead.
  3. Food and drinks – Food can be a distraction, but drinks usually help the client relax.
  4. Music – Useful if you are doing expression, creative, exploration and/or healing work.
  5. Materials – Paper and pen, or flipcharts/whiteboards and markers can come in useful in the session for mapping things out and/or providing the visual channel for the client to engage with.

“Should I set up an office for my coaching business?”

Rental in some countries are high (e.g. in Singapore), therefore a popular choice for coaches who want an office space is a shared corporate office space. You can rent a small room for a reasonable monthly fee. Rooms are cosy and spacious enough to contain a desk or two, and a sitting corner. Some of these shared office spaces come with a pantry that supplies free coffee/tea, and other business services that immediately helps you get all set up. Co-working spaces also provide the above, but typically offers a cheaper alternative called hot desking. This is where you work from any table that is available, and book discussion rooms as and when you need them (usually at a fee).

If you choose to work from home, have several places (with different ambience) in mind, including a discussion room you can book (in co-working spaces or shared offices) that is located centrally. Also have several cool, quiet cafes in mind, and open-spaces that might be suitable too.

Coaching Agreement and Process

Conducting Your First Session

You should always prepare your sessions prior to the time that you deliver your session to the client. This will increase efficacy and fluency in your coaching sessions. 

“Help! How should I prepare for my first coaching session?”

  1. Space – Arrange to have the session in a quiet and private space, like a discussion room or a small office. Minimise distraction from phones and people walking around/popping their heads in.
  2. Consolidate client information – Any documentation provided by the client thus far, or your own research on him/her.
  3. Create your forms – (NOTE: Our CoachingGoWhere Best Practice Guide provides you with some forms already! Scroll down to access these!) You should have basic documentation that captures the client’s personal contact details and their interest/commitment to the engagement. You should also have a basic coaching agreement that outlines rules of engagement and working expectations that the client countersigns. Additional documents can include profiling
    sheets, attendance sheets etc.
  4. Set up your own tracking system – This tracks the client’s number of sessions, duration of sessions and even the objectives and outcomes. Useful for personal accountability as well as certification requirements.
  5. Payment – Decide on your fee payment structure, modes of payment, and prepare your financial documents (invoice or receipt templates).
  6. Reminders – Remind the client about the session 2 – 5 days in advance, depending on your cancellation/postponement term.
  7. Before the session – Take care of yourself. Have a good meal (but don’t overeat!). Get yourself into a good and empowered space, using what works for you – meditation, revision, inspiration, positive self-talk etc. Center yourself. Have in mind the objective and purpose of the session.
  8. Bring a recorder – With the client’s permission, record the session for your personal learning.
  9. Dress professionally – Dress the part so that you can feel the part. If in doubt, go with ‘work wear’ that matches the client’s title.
  10. Be there earlier – Orientate with the space and adjust to it. Take this time to set it up (materials needed?) and eliminate distraction. Get comfortable and own the space.

This list is applicable to future sessions as well, with some appropriate tweaking.


During and After the Sessions

Ensure your client is comfy and all distractions are away from you both! During sessions is where both parties should devote 100% of their attention and focus towards one another.

“What should I expect during sessions?”

The focus should be on the content being discussed and forwarding the client’s objectives. It should be engaging, with the client actively participating in conversations, discussions or activities. There should be no distractions from phones or outsiders, or noise from others or piped music.

You can take some notes during the session, but not to a point it distracts the client into thinking you’re paying more attention to your notes than him/her! On the other hand, your client is encouraged to make personal notes during or at the end of the session. Feel free to collaborate using writing materials if the process calls for it.

If distractions or hindrances disrupt the session, bring it into awareness and address it (sometimes clients don’t know what they should do and continue talking through the distraction). Offer alternatives and/or check in on client’s input and suggestions.

“What should I take note of when the session ends?”

After the official coaching segment, cover loose ends like administration and next session logistics. Get feedback on how the session went, and if there’s anything the client would like to suggest to improve it. Before the client leaves, reinstate any expectations for in-between sessions – like homework to do, when/how you are accessible for communication etc.

Once the client leaves, take time to review how the session went. Make your personal notes about the client’s profile/key points (this usually happens in a post-session log for your own keeping) and next actions you need to manage. Write down your learnings too. Schedule in the next session date. Book the room if necessary. The session is ‘complete’ when you have everything in place to pick up from, ready for the next session.

Some coaches provide a short report to their client after every session outlining key conversations, insights, actions and recommendations.

Ethics and Professional Practices

What Professionalism Means

We all know that as coaches we need to be ‘professional’ – but what does that truly mean? Is holding a coaching session in a cafe deemed unprofessional? What if the client uses expletives, should you too?

“So what is considered professional and what isn’t?”

When you start a coaching relationship, assume the standard definition of professional – dress appropriately (pants or smart jeans, collared shirt or classy blouse, jacket, business shoes or heels, tidy hair and light make-up), speak positively and thoughtfully, choose session locations that are in a quiet and private cafe, office or meeting room. You can’t go wrong with this approach, and it is likely to suit most clients.

However, role aside, you are also in a relationship, and relationships are dynamic. You might realise after 2 or 3 sessions that dressing too formally makes your client uncomfortable. He might reveal that working in a creative space works better than a corporate office. He might also feel more comfortable speaking in a candid manner, with a cup of local coffee. Or if your client is very physically inclined, you could do what some coaches do – get involved in sports activities with them and coach them after the jog! The point is, your client’s comfort is most important because the more at ease they are with you, the more honest and open they can be with themselves. Adapt to what works for them.

Expletives should only be used though as a deliberate technique, for example if you are mirroring the client’s state and words to get him/her aware of him/herself, or reacting a scene they described. Don’t use them loosely even if your client does. It’s better to stay on the safe side than unknowingly offending your client.

“What are the industry’s professional standards?”

What we described above is the coaching approach, which can be adapted. However there are industry rules that outline professional practice standards. Familiarise yourself with them here: ICF Code of Ethics. Even if you are not an executive coach, these easy to understand expectations apply well generally to practitioners of all types. Or, check with your industry’s leading association. At all costs, stick to your profession’s code of ethics. Breaking them could get you into trouble should clients lodge complaints or law suits against you, damaging your reputation which would take a long time to recover.

It is recommended that you bring this code to your client’s awareness before embarking on the coaching, so that they are aware that you run your practice alongside a code of ethics and professional standards, as well as understand their rights as a client.

Handling Issues and Mistakes to Avoid

The way you handle issues when they arise is extremely important and can be rather challenging to deal with effectively. Therefore, you should be prepared in the case so that you can avoid common mistakes that most people make!

What if I find myself venturing into unchartered waters in a coaching session?

If you find yourself challenged with a client’s state or situation, and it is beyond what you can apply coaching to, pause the process and immediately address it with the client. Don’t carry on and wing it.

Here are some ideas:

  1. Be honest and open with the client – In an assuring manner, mention that you don’t have the appropriate tools to work with the client at this point in the process, and that you will consult your mentor so that you can help him/her in the best way possible.
  2. Ensure the client recovers his/her composure and has returned to a functional state – (i.e. don’t send him/her devastated and crying out the door!). If the client displayed tendencies that are best handled by a therapist or counsellor, make that clear and make a recommendation.

“What are other common mistakes that coaches make?”

  1. Ending the coach-client relationship on a bad note – Should a client decide to end the coaching contract prematurely, don’t take it personally. Don’t blame or ‘get back’ at the client (under the guise of ‘feedback’). Ask him/her objectively to provide feedback about what he/she is uncomfortable with. Do it via a written form if you are concerned that you might not be able to handle a verbal exchange. After which, thank him/her for their business, and offer to make other coach recommendations. Offer to return fees for unused sessions (but don’t reimburse them for sessions already conducted – that was your time and effort).
  2. Getting into a romantic relationship with a client, during/immediately after the coaching – Being professional means fulfilling the role you were hired for. Sometimes due to the intimacy in the coaching relationship, the chemistry between coach and client increases (from one party or both parties). This could partially be due to either party fulfilling an emotional or psychological need for the other. It is best practice to let time decide if a new relationship might form – usually several months after the coaching has ended. There is power that comes with the coaching role. Abusing this power for seduction has only shown to cause more damage to both parties down the road.
  3. Ending up doing the work for the client – As the coach, you can make recommendations or links to others you think could help the client, but that’s as far as you should go. Don’t fall into the trap of doing the work the client should be doing for himself/herself, for example, driving prospects his way, meeting people up for him, sourcing for job openings or networking events, talking to his wife on his behalf, etc. Let him/her take the initiative to move things forward, not only because the client needs to earn their progress, but more importantly you don’t want to find yourself in a tight spot where you have become directly responsible for the lack of the client’s results. Make it clear up front to your clients that they are expected to be ‘on the field’ whilst you are coaching them from the side benches.
  4. Recording the session without telling the client – Should the client find out, it will impact greatly their trust in you. They will wonder what you are using their information for. What your client divulges can be very very private to them. Don’t push them into a corner, it’s very difficult to regain that trust. At the beginning of every session, inform them that you are recording the conversation for learning purposes, to be shared with your mentor/examiner/supervisor/certifying organization. Allow them to request otherwise if they feel uncomfortable at any point during the session.
  5. Disclosure of conflicts-of-interest – Be transparent about commissions or cuts you might receive from referring them to services or products. Most of the time clients are happy to support you further, but leave it for them to find out on their own and risk being seen as dishonest and expedient.

“Any last word of advice?”

Build your peer support base – this could include other practising coaches and supervisors/mentors who could help you if you get stuck or are unsure about how to deal with a client. It is smarter and faster to learn from the experience of other professionals. Knowing suppliers who provide complimentary services and products to your coaching come in useful as well, as clients tend to want trusted recommendations. In turn, these partners could send referrals your way too. Explore and make more connections with other coaches and suppliers on the Coaching Go Where platform.

Your Path to Greatness!

Your Path

Congratulations, you’ve embarked on a lifelong path toward greatness! Contrary to societal conditioning, greatness happens here and now.

“How long would I take to become ‘great’??”

As a coach, you are blessed with the opportunity to make a difference to someone with every interaction (yes, not just in coaching sessions). Make these opportunities count. Coaching isn’t just practiced in a coaching session – you are the walking, talking manifestation of the truth and possibilities you stand for. Or fun, joy, peace – whatever it is that makes you tick and fuels you to do what you do.

Why is this important? Because you will always feel that you can do better. It’s natural to
end a coaching session feeling that you didn’t come across confident, or you asked silly questions, or that you took too long to give the client what he needs. Even coaches who have been active for years still experience moments of ‘failing’. Stay objective, accept your weaknesses, play up your strengths, and keep learning.

“How do I develop further as a coach? What do I need?”

  1. Experience – Confidence and mastery comes with exposure. You level up with every client, in different ways. Over the years, you will notice certain things become easier, more intuitive. At the same time as you get better, some things get more challenging because you begin to take on more complex cases, or higher level clients, or demand yourself to resolve cases more efficiently. The fastest way to grow is to intensively keep doing that magic you do!
  2. Supervision and mentoring – Do you have a coach too? Your level of coaching is tied to your level of personal growth. Engaging a supervisor or a mentor helps you progress in your life, your business and your coaching skills. They help you uncover blindspots, and work with you to refine your coaching approach so that you get more sophisticated and effective. A mentor coach can work with you over a contracted period of a few months to a year (and usually beyond) and is an essential investment on your path toward success and mastery.
  3. Credentials – It is likely that your credentials require on-going active hours and clients. Alternatively, consider other certificates (and skill sets) that enhance your coaching.
  4. Learning – Continuous learning is a big part of your professional development and credentialing. It also serves to stay relevant through learning about the trends, new discoveries and schools of thought within your industry.
  5. Support groups – Keep in touch with your classmates/fellow trainees from training programs. Build new relationships with coaches too. Don’t see them as competition; see yourselves as the next wave of professionals advancing the scene. As a support group, news and insights flow faster to you than if you were an island. You learn best practices and from the mistakes of others. Additionally, business connections might happen too – collaborations (e.g. an NLP coach and a health coach, a relationship coach and an image consultant) or spill-over business (when a coach sends referrals your way because he/she can’t take the client on).
  6. Outreach – Constantly growing your name and reputation, building contacts, developing contacts, attracting opportunities to speak, train, work on projects are all vehicles to bring you further, achieved by year on year exposure through your coaching profile, websites and word-of-mouth.

Coaching Go Where Kickstarter Pack

Full CGW Kickstarter Pack

Kickstart your sessions with just one click! Below is a link to our downloadable Kickstarter pack. This includes all forms, extra client-focused activities, and handy information. Check it out now!

Kickstart Pack for Coaches and Clients! – Download

Individual Coaching Forms

Below are downloadable content to give you a kickstart into your coaching services!

Coaching Contract

Post Engagement

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